Mr. Abdulkareem Abu Alnasar discusses how Entrepreneurship offers compelling opportunities as the GCC countries seek to diversify their economies and generate sustainable employment for their rapidly growing populations.

The broader Middle East-North Africa region is estimated to have to create some 80 million jobs over the coming 15 years merely to prevent a deterioration in the current employment situation. The Saudi Ministry of Labor has a target of approximately 5 million new jobs by 2030 and 3 million of them are expected to come from the private sector.

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The Importance Of Entrepreneurship and Small-To-Medium-Enterprises For Economic Diversification

Author and brand consultant Sally Hogshead explains why fascination is a vital weapon in the battle for future customers' attention. Sally talks about how our brains are being hardwired to respond instantly and unconsciously to certain triggers, about how you can shape opinions, influence decisions, and develop lasting relationships by harnessing these triggers and using them to compete—and win.

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Sally Hogshead engages her audience in a spirited and interactive session that focused on making one’s personal brand through social media fascinating. The main point being presented is if the brand isn’t noticed, you won’t be either. Her guidelines to remember were: make your brand (i.e., you) mesmerizing, memorable, and ultimately more marketable.

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The Arab world has a real asset in its young population: limitless, yet virtually untapped potential. Faced with high unemployment rates, mediocre pay and limited job opportunities, Arab youth are at a dynamic crossroads. Mr. Ghandour, one of the MENA region’s most successful entrepreneurs, explains why these challenging conditions are the perfect climate for starting a business.

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Professor Andrew Hargadon discussed the role of the scientist in commercializing university research and the process by which innovations emerge from university laboratories.

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